The Google Shopping Feed feature submits a daily feed of products to Google so they can be potentially featured in Product Listing Ads within the ever growing Shopping section for the German Market. Etailers are able to tailor the feed as required within their store's admin system, but as default, it sends data for all products.
If you're looking to reach new international markets and raise brand awareness, this feature will be a great addition to your website.
To protect the speed of your website, we recommend a maximum of 4 international Google product feeds per site. Depending on how many products your site has, having more than 4 international product feeds can cause issues with the feed upload to Google from your site due to the amount of data that is involved. In this instance, it would be best for you to prioritise the most appropriate feeds for your business.
As Google Shopping is a 'paid for inclusion' model, please note that only products that are part of Product Listing Ads (which etailers are charged for via a Google AdWords Account) can be displayed within Google Shopping. Also, please note that it's only possible to test this feature once it's active on a live site with products.