Google Analytics - Enhanced eCommerce Integration

Google Analytics - Enhanced eCommerce Integration

Benefit from deeper eCommerce reporting within Google Analytics.

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This feature enables you to benefit from deeper eCommerce reporting within Google Analytics. It creates a new set of reports within Google Analytics that are specifically beneficial for online retailers, and can give you:
• Tracked performance of your promotional banners
• A more detailed checkout funnel for advanced analysis
• Performance analysis of your categories and brands
• Product list position reports to aid category merchandising and decision making
• Advanced shopping behaviour analysis report
• Performance tracking of discount codes