The Google Merchant Centre Promotions Feed is an engaging way to increase sales and visitors to your website by advertising your sales and discounts within Google Shopping.
This feature works by sending sales and discount codes from your Visualsoft Admin to your Google Merchant Centre. From here, you can assign the promotion to a product on Google Shopping to improve and drive sales. The sale name and any applicable discount codes will be displayed against the product e.g. 10% off using code: 10OFF. In addition to this, Google will recognise there's a promotion against the product and will apply a sash on the main shopping page.
If you're looking to stand out above your competition, adding this feed makes it clear to the shopper what savings can be made by purchasing through you. By using this feed, it also allows you to manage your sales and discounts in one place.
If you've not used Promotions within the Google Merchant Centre, you will need to request for this to be added. You can do this by clicking here
It's important that you set your sale up in line with Google's requirements to avoid the sale being rejected. There are strict guidelines to follow for your sale to be promoted and we'd strongly recommend that you look into this before using this feature. You can read the full details using the links below.