The Newsletter Welcome Email feature is the perfect touch point for when someone signs up for the newsletter. The GDPR "data protection" new world we live in means security and transparency are key. Therefore, having an automated email being sent out instantly when someone signs up for a store's newsletter is a no brainer.
The other advantage is it speeds up the current process of the sign up on the Newsletter Pop Up. It takes 24 hours for the customer to receive it. Finally, the client does not need any email marketing solution in place to do this, however, we would recommend our Email Platform to make the most out of any Email set-up on site.