The Visualsoft URL Shortener feature allows you to minify internal or external URLs to turn them into a much smaller link which can then be used anywhere, for example, newsletters, SMS messaging, social media posts etc. Links can also be customised to make a much more readable link, for example, https://yourstore.co.uk/summersale.
Additionally, analytics are also recorded so a shortlink can have it's engagement measured.
This is relevant to websites where you may have an extensive category structure or long product titles that result in lengthy URLs. If you want to create shorter, more eyecatching URLs, this feature would be a great addition.