AdRoll Tracking

Additional Modules

Check out our AdRoll Tracking feature to retarget your visitors with ads across the Web after they've visited your online store.

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According to research carried out by Monetate, returning shoppers are far more valuable to online retailers than new visitors as they’re much more likely to make a purchase. Some studies indicate that over 90% of first time visitors leave without placing an order, making retargeting a particularly effective marketing method as it focuses on keeping your brand in the minds of shoppers even after they have left your online store. Retargeting enables you to show shoppers relevant ads of your business and its products when they browse other sites across the internet after visiting your store, which aims to remind them of items they’re interested in and encourage them to return to your site and place an order.

With this feature, tracking code is added to your live online store to enable it to collect and send required data directly to AdRoll. The digital marketing and growth marketing platform specialises in providing retargeting campaigns within the eCommerce sector, and has worked with over 120,000 brands since it was set up in 2007. The third party uses the sent data to display relevant adverts for your business to the right users, with the aim of redirecting shoppers back to your site.

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Newsletter Subscription
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Are you looking to create a Newsletter for your customers? Add our Newsletter Subscription feature to enable site visitors to sign up to receive a store’s marketing communications.

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