Basic Tracking

Unlike high street shopping, one of the most common purchasing anxieties within eCommerce is in relation to delivery, and if customers aren’t sure on when they’re likely to receive an order, they’re much less inclined to make a purchase from your store. As an online retailer, you can overcome this by ensuring that you give shoppers an indication of when they can expect their order to be dispatched as well as when it’s estimated to arrive, depending on the delivery option they choose. If your store uses a courier service that provides tracking information, it’s also recommended that you share tracking details with your customers to help set their expectations and provide them with peace of mind that their order is on it’s way and when it’s expected to arrive.

With our Basic Tracking feature, via your store’s admin system you can manually add a parcel tracking number against orders in a specified field. As well as providing a useful reference point for you and your online retail team in case of a delivery issue, the tracking number is also automatically included in dispatch emails to customers, enabling them to view the delivery progress of their order via the designated courier’s tracking system.