Building meaningful connections with shoppers is proven to bolster brand loyalty and increase repeat business, and a great way to create a more personal relationship between your store and its customers is to celebrate their birthdays via a timely birthday email discount and personal message. According to research carried out by Experian, transaction rates are five times higher for birthday and anniversary emails when compared to the success of bulk campaigns, and the revenue rates are higher too, indicating that recipients of birthday emails are also more likely to spend more on your store.
With our Birthday Email Discount feature, your store will automatically send birthday greetings to your customers on their special day, based on the date of birth stored within their customer account which they can provide as part of your store’s registration process. As well as sending best wishes in a birthday email, you can also send your customers an exclusive, single-use discount code that they can redeem against their next purchase from your store, driving more sales to your business and strengthening the loyalty of your customer base.
The feature is fully set-up by Visualsoft on your behalf, and you can easily manage the discount percentage via your store’s admin system.
This feature is included in the following pack(s):
Loyalty & Retention
Available on Optimum Platform Build, Optimum Platform Grow, Optimum Platform Scale, Optimum Platform Premium, Optimum Platform Build+, Optimum Platform Grow+, Optimum Platform Scale+, Optimum Platform Premium+, Optimum Platform Enterprise and Optimum Platform Enterprise+