Brand Specific Size Guides

Additional Modules

Check out our Brand Specific Size Guides feature to add specific size guide information for the brands that they offer, which can be viewed by site users on each product page.

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Returned goods are an unavoidable part of running an online store, and as customers can’t physically try out items before they place an order, returns within the eCommerce sector are significantly higher than returns in brick and mortar stores. Return rates are especially high for online retailers within the fashion and footwear sectors, with sizing being the number one reason and the vast majority of returned items being described either as too large or too small.

While it’s not possible to completely eliminate returns, to protect your profit margins you can proactively aim to reduce them by providing relevant information to customers before they make a purchase. This is particularly useful if you offer a range of brands that use sizes that your shoppers might not be familiar with, such as European shoe sizes or dress sizes, or sizes that vary from other brands (e.g. a large from one brand could be the same size as a medium from another brand).

With this feature, via your store’s admin system you can add specific size guide information for each of the brands you stock, and the size guides will automatically be linked to on each relevant product page enabling shoppers to easily access the information.

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