Buy the Look

Additional Modules

Maximise your fashion sales by encouraging shoppers to buy a whole outfit with our Shop and Buy the Look feature for your online store.

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Cross-selling is an extremely powerful sales strategy and a tried and tested way to increase your online store’s average order value. By promoting related or complementary items to shoppers when they’re viewing a specific item, you can encourage customers to purchase multiple products instead of just one particular piece.

The technique is tremendously popular and successful within the fashion and lifestyle sectors, especially where retailers carefully curate outfits or interiors with pieces that work well together - or recreate catwalk or celebrity styles - and then enable customers to easily shop the look online. It takes the hassle out of finding items that complement each other, and provides valuable design inspiration for shoppers who are less confident when it comes to creating a strong outfit or aesthetic for their home.

With our Shop the Look feature, you can use your industry expertise and styling know-how to link hero products with matching items and accessories via your store’s admin system, creating entire looks for your customers to buy. The matching items are displayed within a Shop the Look section on applicable product pages, allowing customers to easily add them to their basket - and select sizes and options where required - all from one page.

Related Features

Product Image Watermark
Product Image Watermark

Ensure that your images cannot not be misused with a Product Image Watermark. Automatically add text or a logo overlay to your product images.

Product Focus

Look Book (Magazine Layout)
Look Book (Magazine Layout)

Check out our Shoppable Lookbook (magazine layout) feature helps convert customers with curated image galleries which link through to relevant product pages

Product Focus

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