Customer Acquisition & Retention

Optimum Essential
Highlight new ranges, top sellers, special offers, etc via promotional images on your store.
Optimum Essential
Add meta data to your products, brands and departments.
Optimum Essential
Encourage visitors to sign up to receive your marketing emails.
Optimum Essential
Automatically remove defunct email addresses from your marketing subscription lists.
Optimum Essential
Enable site users to conveniently email product page links to their friends/contacts, by simply clicking on an 'Email A Friend' button.
Learn how people find your store, how they explore it, and track performance of your marketing campaigns.
Optimum Essential
Give visitors the option to quickly and easily share product info via their social network accounts.
Optimum Professional
Add unique SEO descriptions to your store for combinations of departments and tags or departments and brands.
Directly add, edit or remove marketing and measurement tags to your store.
Create and send newsletters to customers and subscribers directly from your store's admin system.
Optimum Enterprise
Enable your store to utilise Google's Dynamic Display Ad service.
Optimum Enterprise
Offer digital gift vouchers on your store, which customers can buy and send to others.
Optimum Enterprise
Run online competitions to attract new customers, build customer loyalty, and promote specific brands or ranges.
Optimum Essential
Offer purchase incentives to your store's visitors at key moments of the customer journey.
Benefit from deeper eCommerce reporting within Google Analytics.
Optimum Professional
Send the right messages at the right time with automated email workflows.
Optimum Professional
Show snippets of your blog on your store's homepage.
Optimum Essential
Manage your URLs to drive website traffic to the correct location and avoid duplicate page content.
Send product info to Webgains for inclusion in your affiliate program.
Send product info to Affiliate Window for inclusion in your affiliate program.
Optimum Enterprise
Allow Criteo to track your visitors and serve them ads of your products when they're on other sites.
Optimum Enterprise
Retarget your visitors with ads across the Web after they've visited your store.
Optimum Enterprise
Provide helpful info to customers via a glossary of terms and their definitions on your store.
Optimum Enterprise
Encourage customers to upload images of themselves - wearing or using your products - onto a social gallery on your store.
Automatically add your newsletter subscribers' email addresses to your Pure 360 database.
Optimum Enterprise
Overlay text on top of promo unit graphics via your store's admin system.
Optimum Enterprise
Export newsletter subscriber data from your store to Bronto for email marketing.
Optimum Enterprise
Send required data directly from your store to TradeTracker.
Export newsletter subscriber data from your store to Cheetahmail for email marketing.
Optimum Enterprise
Send product info to Trade Doubler for inclusion in your affiliate program.
Optimum Enterprise
Track and send customer activity data to Redeye for your marketing purposes.
Optimum Professional
Feature your WordPress blog within your online store.
Optimum Essential
Help Google to easily crawl and categorise your online store and its pages.
Allow customers to easily share news of their purchases via their own Facebook wall or Twitter feed.
Optimum Essential
Give visitor the option to subscribe to RSS feeds of product ranges from your store.
Optimum Professional
Display videos within your store's homepage promo units.
Ensure your store's compatible with the VS Affiliate Network.
Enable your customers to collect points as they shop and redeem them against future purchases.
Enable your customers to collect points as they shop to unlock rewards and offers.
Optimum Enterprise
Optimum Professional
Send SMS or MMS messages to your subscribers directly through your admin.
Optimum Professional
Minify internal or external URLs to turn them into a much smaller link.
Drive traffic and attract new customers to your online store via affiliate network integrations, competitions, email marketing, dynamic remarketing and customer referral features.