Celebrity Profiles / Shop by Celebrity

Additional Modules

Embrace the power of celebrity and influencer culture and allow your customers to shop by collections. Add this feature to your online store.

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Celebrity culture has a significant impact on many aspects of modern life, particularly for the fashion and lifestyle retail sectors where big names can have an incredible sway on the popularity of endorsed brands and products.Consumers are savvy and will follow celebrities and their own fashion collaborations, choosing to shop by collections rather than departments. When a famous person or high profile influencer is seen using or wearing particular items, it can help to massively increase sales for retailers that stock either the exact items or similar products, and while this isn’t a new phenomenon, the rise of social media means that products can go viral quicker than ever before.

To capitalise on celebrity culture, you can highlight when any of your products - or similar items - have been worn or publicly used by well-known personalities with our Shop by Collection feature. As part of the feature, a Celebrity Style page is added to your store which you can populate with photos and brief details about specific celebrities. Via your store’s admin system, you can also link products to celebrities by creating and applying specific tags, and when shoppers click on a famous face that they admire on your Celebrity Style page, they’ll be taken to a page featuring all of the tagged products so they can shop the range.

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