Compare Products

Additional Modules

Our Product Compare feature helps your customers do their research and ensure they are happy that they have chosen the best product for them.

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During the consideration phase of the purchasing journey, many shoppers choose to carry out product research to ensure they choose the right item before finalising a purchase - this not only increases customer satisfaction, but can help to reduce return rates too. Our Product Compare feature helps your customers during this research phase.

A recent study carried out by Google shows that online research increased in 2020 compared to the previous year, with 84% of shoppers using online sources to support their purchases - a rise of 12% from 2019.

For stores that stock multiple versions of products - particularly items with technical specifications - you can make it easier for customers to research items on your store by offering a comparison tool, enabling them to earmark preferred products and take a closer look at the differences between them before placing an order.

With our Product Compare feature, shoppers can quickly and easily create a comparison list on your store by simply clicking on an ‘Add to compare’ button displayed next to the products they’re interested in - either on the product page or category page. When they’re ready to compare selected items, if they click on the compare button again they’ll be able to see a side by side comparison of selected products, with specifications and key information such as price, size, etc shown within a list layout making it easier to see the key differences between each item.

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