Criteo Integration

Additional Modules

Allow Criteo to track your visitors and serve them ads of your products when they're on other sites through our Criteo Integration feature.

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Dynamic retargeting can help you to increase your conversion rate by re-engaging shoppers who have previously visited your store via tailored display ads delivered across the internet. By strategically reminding shoppers of their initial interest in your brand and its products, you can encourage them to return to your store and make a purchase.

As industry research shows that the vast majority of online shoppers don’t usually place an order during their first visit to a store, retargeting can be an extremely effective marketing tool, which is why our eCommerce platform is connected with a number of leading advertising providers including Criteo. Its commerce media platform offers advanced retargeting programs that deliver dynamic, personalised ads that are served to shoppers at high value touchpoints when Criteo’s platform predicts that they’re most likely to convert, maximising your return on investment.

As part of our Criteo Integration, a daily feed of your store’s products are sent to Criteo via a specific product feed, enabling it to use the data in dynamic banner ads across other websites that your shoppers may visit. In addition, Criteo tracking code is added to your site to enable the third party to deliver its services to visitors that leave your store without making a purchase.

This feature is included in the following pack(s):

  • Affiliate Network Integration
    Available on Optimum Platform Grow, Optimum Platform Scale, Optimum Platform Premium, Optimum Platform Grow+, Optimum Platform Scale+, Optimum Platform Premium+, Optimum Platform Enterprise and Optimum Platform Enterprise+

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