D.O.B Registration Field

Additional Modules

Add our D.O.B Registration Field feature to ensure customers provide their date of birth as part of your store's customer registration process to better understand your customers.

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Developing a deeper understanding of who your customers are can help you to refine and improve your store and its marketing messages to more effectively target the types of people who are most likely to shop with your business. To do this, you need to learn as much as possible about your most valuable customers, which can include information such as how they use your store, how they prefer to pay, what marketing channels they’re most likely to be influenced by, what attracts them to your brand and products, and what kind of tone and image they find most appealing. Demographic information such as location and age range can also sometimes prove useful when building a profile of your typical customer.

To enable you to gather age information, with this feature a date of birth field is added to the customer registration process on your store. As well as helping you to ensure that your registered customers are above a specific age for restricted products (in association with age verification services), or to help you segment your marketing messages based on age, you can also use this data to send an automated email on customers’ birthdays with our Birthday Discount feature.

Related Features

Customer Sub-Profiles
Customer Sub-Profiles

Add our Customer Sub-Profiles feature to enable your customers to manage multiple sub-profiles within their main customer account.

Customer Engagement

Stockists Locator
Stockists Locator

List stockists' details on your store, alongside a Google Map, so site users can find their nearest location with our Stockists Locator feature available through Visualsoft.

Customer Engagement

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