Email Campaign Builder

Additional Modules

Check out our Email Campaign Builder feature to set up as many campaigns as you need through automated email workflows.

Released: 02/11/2020

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Email campaigns are one of the most effective marketing tools available to online retailers, as they often deliver high return on investment and can help to build long-term customer loyalty as well as increased revenue. The key to any successful campaign is to deliver the right message to the right people at the right time, and as many retailers simply don’t have the resources to achieve this manually, an automated solution is essential.

Our Email Campaign Builder meets this need, enabling you to create multiple series of emails that are automatically sent to shoppers within specified timeframes and in response to trigger actions - e.g. a week after registration or three days after first purchase. Via your admin system you can easily create email workflows - for example, you can create a marketing campaign that sends an initial newsletter to select subscribers, and then automatically sends follow-up emails that vary depending on whether or not a subscriber opened the initial newsletter, or clicked through to your store, or made a purchase. You can also specify the time period between each email in hours, days, weeks or months, ensuring that your messages are sent at the ideal moments.

With this powerful feature you can set up as many campaigns as you need, as well as recurring campaigns to ensure you capture new subscribers even if they sign-up to receive emails after a campaign has already begun.

Related Features

Subscriber Export - MailChimp (Basic)
Subscriber Export - MailChimp (Basic)

Add our Mailchimp Subscriber Export feature to enable your site to export newsletter subscriber data to your Mail Chimp account to utilise email marketing using store’s subscriber info

Customer Acquisition & Retention

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