Facebook Pixel Tracking

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As a global phenomenon with over 2.89 billion active monthly users, Facebook can offer incredible customer reach for online retailers, and today over 1.6 billion people worldwide are connected to a small business via the social network. As well as offering a number of services specifically targeted towards businesses, Facebook also offers advertising solutions, enabling brands and retailers to create and run successful campaigns across its various platforms.

In addition, it provides measurement tools to give you an overview of your ad performance and better understand your audiences with the aim of improving conversion. This includes demographic information such as what devices shoppers are using and where they’re viewing your ads, as well as attribution reports that assign credit to marketing touchpoints that lead to shoppers making a purchase or completing another desired action.

To enable you to fully utilise Facebook’s advertising and measurement tools (if you’re already signed up to its ads service), this feature is the addition of required Facebook pixel tracking across your site pages which fires at several different points when shoppers are interacting with your store. The tracking specifically notes when shoppers view pages (all pages), view content (product page), add to wishlist (if applicable), initiate checkout, and purchase.

Related Features

Instagram Homepage Feed
Instagram Homepage Feed

Discover our Instagram Homepage Feed feature which will enable images from your Instagram account to be displayed on your store’s homepage.

Customer Acquisition & Retention

Affiliate Network Integration - Webgains
Affiliate Network Integration - Webgains

Add our Affiliate Network Integration feature to create a product feed that regularly sends information about a merchant’s products to web gains to identify sales that will incur commission.

Customer Acquisition & Retention

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