This feature aims to encourage more customers to complete their purchases on your store, by automatically sending them reminder emails if they leave without buying items they've added to their basket. The emails are sent to registered customers, as well as visitors that enter their email address anywhere on your store (e.g. newsletter sign-up, enquiry forms, register page, etc).
Via your admin system, you can set up and edit the content of email prompts (maximum of three) to be automatically sent post-abandonment, and you can choose to include single-use discount codes and/or images of abandoned items if required. You can also create different prompts for registered customers and new customers, which enables you tailor the message and any incentives you wish to offer. In addition, you can instruct the system whether you'd like to send one, two or three consecutive prompts to customers, and specify when the emails should be sent (e.g. schedule the first email prompt to be sent one hour after abandonment, the second prompt a day after abandonment, and the third prompt two days after abandonment).
The feature also provides reporting on the lost sales you've recovered as a result of the email prompts (within 30 days of initial abandonment).
Please note that this feature is only compatible with stores that have a primary payment gateway.