Google Analytics - Enhanced eCommerce Integration

Additional Modules

This feature enables you to benefit from deeper eCommerce reporting within Google Analytics. It creates a new set of reports within Google Analytics that are specifically beneficial for online retailers.

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Carefully monitoring the performance of your business can help you to make better informed decisions for future strategies and marketing plans, and few services can provide as much data as Google Analytics. The service can track and report on your store’s traffic, providing a wide range of insightful information for online businesses that can enable you to refine and improve specific areas of your site as well as your SEO and marketing efforts.

With Google’s enhanced ecommerce analytics, which has been specifically created to provide actionable data for online retailers, you can gain an even deeper level of insights into how your shoppers interact with your store. It offers additional eCommerce reporting including tracked performance of your promotional banners, a more detailed checkout funnel for advanced analysis, performance analysis of your categories and brands, product list position reports to aid category merchandising and decision making, advanced shopping behaviour analysis reporting, and performance tracking of discount codes.

As part of this feature, we’ll ensure that your store includes necessary tracking code and is able to provide the specific data required by Google to enable it to create its enhanced eCommerce reports, which once live are available within your Google Analytics management system.

Related Features

Social Gallery
Social Gallery

Show off your products by allowing your customers to upload images of themselves wearing or using your products onto a social gallery on your store.

Customer Acquisition & Retention

Salesfire Integration
Salesfire Integration

An intelligent conversion rate optimisation solution to influence the on-site customer journey and convert visitors into customers.

Customer Acquisition & Retention

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