Google Analytics Integration

Core

Add our Google Analytics feature to learn how people find your store, how they explore it, and track performance of your marketing campaigns.

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Google Analytics is one of the most powerful data services available to online businesses as it enables you to understand your site users with the aim of improving your marketing efforts, digital content, products and overall customer journey. Launched in 2005, it offers a wide range of insightful and customisable reports covering various areas including active users, lifetime value, social media acquisition, search performance, site speed, and behaviour flow. As well as providing advertising reports that can help you to analyse and improve your Google Ads where applicable, it also enables you to see how all your channels are working together to drive conversions on your site.

With this feature, we add the necessary code to your store once it’s live to enable you to gather required data and utilise the power of Google Analytics and its various reports, which you can access via your Google Analytics account.

If you’d like even deeper insights into the performance of your store and its marketing channels, we can also connect your site with Google’s enhanced eCommerce analytics reporting, which has been specifically designed to provide valuable data for online retailers - please see our Google Analytics - Enhanced eCommerce Integration feature for more information.

Related Features

Product RSS Feeds
Product RSS Feeds

Give visitor the option to subscribe to RSS feeds of product ranges from your store.

Customer Acquisition & Retention

Trade Doubler Integration
Trade Doubler Integration

Add our Trade Doubler Integration feature that will create a product feed that regularly sends information about your store’s in-stock items to the Trade Doubler.

Customer Acquisition & Retention

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