Google Products Review Feed

Additional Modules

Your Google Product Ratings Feed can now sit alongside your products on your ecommerce site, helping your customers to see how popular your products are.

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Google’s Product Ratings Feed programme enables you to build customer confidence in an instant and stand out from your competitors by allowing shoppers to see how previous purchasers have rated your individual products.

It works by enabling you to prominently display an aggregated review score alongside your products on Google Shopping. The score against each product is included on both free listings or paid ads - and is occasionally shown within organic search results - and appears as a familiar one to five star rating alongside the total number of reviews each item has received from customers. The ratings solely apply to products, rather than your store or service overall.

With this feature, product reviews you’ve collected via your store directly or via an approved third party provider are collated and automatically submitted to Google via an XML feed for inclusion on Google Shopping. Please note that submission doesn’t guarantee inclusion as Google has a number of policies in place, such as a requirement of at least 50 product reviews. Your full feed containing all approved reviews is sent once per week, and an incremental feed containing recently added or approved reviews is sent daily when you have new reviews ready & waiting.

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