HTML Overlay Promo Units

Additional Modules

Check out our HTML Overlay Promo Units feature to overlay text on top of promo unit graphics via your store's admin system.

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Promo units, which are sometimes referred to as image carousels or hero images, are large promotional images that feature across an online store, usually above the page fold - their objective is to quickly convey key information about selected products, brands or special offers to your customers as soon as they land on your store. By using appealing and high quality images combined with engaging and relevant messaging, you can entice shoppers to stay on your store and explore it further, decreasing your bounce rate with the aim of converting more traffic into customers.

As standard, when creating promo units for a store on our platform you need to add text to images using external design software before uploading them to your site, however with our HTML Overlay Promo Units feature, you can easily overlay text - including links if required - onto your homepage's central promo unit directly via your store’s admin system. As well as giving you the flexibility to easily update your homepage promo units without the need for imaging software, using non-embedded text also offers SEO benefits and where applicable, it means that the featured text can also be translated by external tools - via Google Translate, for example - by international customers.

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