Newsletter Bounce Tracker

Core

Add our Newsletter Bounce Tracker feature to clean up subscriptions by removing emails that are no longer in use or provided an incorrect email.

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Email list hygiene involves removing inactive subscribers from your send lists for future campaigns, and is a widely recommended maintenance task for any business that relies on email marketing to increase its sales. By checking that your email database predominantly contains addresses that are actively in use, you can ensure that your marketing messages are actually reaching people you want to target, which can in turn improve your email success rates. In addition, good email list hygiene can also improve the overall health of your campaigns by reducing the likelihood of your messages being automatically marked as spam by email service providers in response to sending a large volume of emails to incorrect addresses or addresses that are no longer in use.

With our Newsletter Bounce Tracker, newsletter subscribers who are not receiving your store’s email marketing messages are tracked and flagged up in your admin system - this is usually because an incorrect email address has been provided at the point of registration, or because a mailbox is no longer in use. As well as enabling you to see the bounce rate of your email marketing campaigns, the feature also regularly removes defunct email addresses to improve your marketing efficiency.

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