Pennies Charity Integration

Additional Modules

Let customers round up the cost of their order to the nearest pound, and donate the difference to Pennies.

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As well as contributing to the corporate social responsibility aims of your business, implementing a donation option into your store can also help to reduce basket abandonment. By projecting a positive image of your brand, customers are more likely to support your business, and donation options can encourage shoppers to make a purchase if they’d like to support your chosen charitable cause.

With this feature, you can collect donations on your store for Pennies, an award-winning fintech charity that supports various charities across the UK including Macmillan Cancer Support, Mental Health Foundation, Barnardo’s, Alzheimer’s Research UK, and Great Ormond Street Hospital Charity. Customers are given the option to round up the cost of their order to the nearest pound during the checkout process, and donate the difference. A banner is added to your checkout page to promote the charity donation option, and when shoppers click on the banner a separate charge is added to their order - for example, a customer spending £19.25 would be charged an additional 75p.

The feature also automatically sends weekly notifications to Pennies detailing the donation amount you’ve raised, enabling the organisation to directly invoice you so you can arrange payment transfer to the charity.

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