Metadata is the term used for hidden elements of data that help to describe website content to search engines such as Google, enabling them to more efficiently and effectively categorise and contextualise web pages. Adding metadata for every single one of your store’s pages that you’d like to be indexed - not just your homepage - is an extremely important part of the overall search engine optimisation process, and can help to improve your site’s rankings within search engine results pages.
Our SEO Editing functionality, which comes as standard on all online stores built on our eCommerce platform, enables you to easily add metadata - including meta titles, descriptions and keywords - to products, brands and departments across your store via your admin system. Please note that while metadata isn’t displayed on your store, any descriptions you add are shown as part of your page listings within search engine results, often making it the first copy that customers see in relation to your brand, so it’s important to create text that’s engaging for shoppers as well as search engines.
If you’d like additional support with your store’s SEO, please speak to your eCommerce Strategist about the range of SEO services delivered by Visualsoft’s in-house team of experts.