Technical Specifications

Additional Modules

Add our ‘Technical Specifications’ feature to display key information on product pages within an easy-to-read table format. This feature helps shoppers to be able to compare similar items.

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One of the main reasons that shoppers often abandon an online store without placing an order is a lack of information about the products they’re interested in. Particularly for higher priced items, customers need to feel comfortable with their decision before they commit to a purchase, which means retailers need to answer as many questions as possible upfront, providing a good level of enriched data on top of essential information. Providing details of technical characteristics - which can cover anything from material finish and treatments to electrical components and product weight - can also enable shoppers to more easily compare similar items where required, and help them choose the item most suitable for their specific needs.

With our Technical Specifications feature, you can display key information on product pages within an easy-to-read table format. Using the feature, it's possible to create specification groups (such as features, dimensions, etc.) within your store's admin system, list relevant specifications (e.g. width, height, etc.) within the groups, and populate specification info as required against each product. Any entered specification data is displayed on relevant product pages within a fixed template, giving customers a high level of detail that can encourage them to place an order.

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